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S4 E5 For All Time and Eternity: ROLEX with Pierre-Yves Donzé
by Populuxe Podcast July 10, 2025

Whether you are a collector, hopeful first-time buyer, or simply curious wishing to crack the mystery of ROLEX's success open, you have an ally. Prolific author and business historian Pierre-Yves Donzé released his latest book titled, The Making of a Status Symbol: A Business History of Rolex, published in June 2025 by Manchester University Press.

Posted in American marketing, brand marketing, business history, European luxury, J W Thompson, Pierre-Yves Donzé, Populuxe podcast, rolex, status, watch marketing, watchmaking

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S4 E1 From Vogue to Rogue with Negar Mohammadi
by Populuxe Podcast February 15, 2024

Sun-kissed, athletic, and curious, Negar mastered the technical aspects of business as a young professional working for a major consulting firm in Paris--yes, like Emily in Paris but with real work involved.

Posted in beauty, big hair, brand marketing, business, entrepreneurship, hair, luxury, nature, Negar Mohammadi, object of desire, Persian beauty, Persian poerty, Populuxe, stories of desire, Thomaï Serdari

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