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S4 E5 For All Time and Eternity: ROLEX with Pierre-Yves Donzé
by Populuxe Podcast July 10, 2025

Whether you are a collector, hopeful first-time buyer, or simply curious wishing to crack the mystery of ROLEX's success open, you have an ally. Prolific author and business historian Pierre-Yves Donzé released his latest book titled, The Making of a Status Symbol: A Business History of Rolex, published in June 2025 by Manchester University Press.

Posted in American marketing, brand marketing, business history, European luxury, J W Thompson, Pierre-Yves Donzé, Populuxe podcast, rolex, status, watch marketing, watchmaking

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