S3 E10 Twixt the Physical and Otherworldly with Fallou Wadje

street hustle in Harlem

twixt the physical and the spiritual

Fallou is BaayFall Fashion’s CEO, designer, and stylist. After emigrating to the US from Senegal in 2013, she launched Baayfall Fashion with $192 and a single vendor table, selling customized hats, original screen-printed t-shirts, and one-f-a-kind garments and accessories on 125th street in Harlem.

Baayfall Fashion quickly grew from one table to six, then to a brick-and-mortar storefront. That led to numerous editorial features, and a 2022 presentation at Harlem Fashion Week. Today, Fallou’s Harlem atelier creates custom clothing, screen printing, hand-painted garmets, and unique accessories for celebrities, activists, and everyday people across New York City and around the world.

Baayfall Fashion is fashion that uplifts, reminding those who choose to wear it how powerful they are as human beings. As Fallou herself says: “If you can make the outside look royal, you certainly have it inside you.”